fritz designs
for the user experience

What I do

Hello. My name is Florian, people call me Fritz. I studied Interaction Design at the HfG Schwäbisch Gmünd and at the Victoria University of Wellington. During my studies i was interning at stellar kommunikation. I am passionate about music, travelling, humans and innovation. My strenghts are organizing things, working with methods and prototyping to bring ideas to life. Essentially, i always keep people at the center of my design process. Here is a glimpse into some of my work.

How I do it


Using both quantitative and qualitative methods to understand people and their experiences, behaviors, perceptions, and needs. Understand the business, identify strategic opportunities and design goals.


Look to find the sweet spot – the intersection between the business goals and the users' needs. Combine smart interaction, interface, and visual design into a compelling product that resonates with the target audience.


Test concepts, designs, and prototypes with real users. Combine learnings with gut instinct and experience. Iterate and refine in pursuit of perfection.

Hybmix – Mixing console for live sound

WITH: sven · USED: 4K Monitor and lot's of coffee · Dokumentation

Hybmix is a mixing console that combines haptic and touch input in a single product. The question zero we were seeking to answer was how to combine and design haptic and digital input elements so they allow quick action? The console helps sound engineers at live concerts to act quickly and adjust precisely. With clear structures and modularity, the user can respond flexibly to diverse contexts and any daytime. The user interface, providing accurate and immediate feedback at the parameters as well as a reduced and context–sensitive visuality. Most important parameters are always available for quick access via haptic encoders. For more accurate adjustments, the user can easily switch to the detail area to set parameters graphically and numerically. The basic workflow of a live sound engineer is divisible into process phases. On this basis, when and which settings must be accessed, the interface is structured in two modes. This makes for quick overviews, comprehensibility and low hierarchies of information. In addition there is also a interface for daytime and nighttime.

Larva – Mapping and VJ

WITH: sven and phil · USED: AE, PS, Madmapper · MORE

As projection–mappings are getting more sophisticated and visuals more important in live performances, we want to introduce mapping and vjing to a bigger audience with the ease of use of an iPad. The user starts off by creating or drawing an object to map and takes a picture. The software automatically recognizes shapes and creates the masks. The user is able to group and edit the masks in various ways too. Lastly, the visuals are created, the app gets connected to a projector/computer and everything is ready to perform or just have fun. Although we got many responses wondering when our app is out, we were not satisfied with our result after one semester. So we decided to start fresh from new wireframes. User experience as our main goal. Work in progress.

Auxilium – workstation for disaster management

WITH: nico, enis and phil · USED: VVVV, CCV, AE

How would a communication system appear, if organizing thousands of people with only five management personnel? Which emerging technologies are appropriate for this and are they combinable to create more efficiency while maintaining reliability? Those were the main research questions while developing this work. After our research at the German Federal Agency for technical relief (THW), our analysis created a new direction. The present state of handling natural disasters, such as floods, is done by mobile work sites. Mainly analog technologies are used, communication lines are slow as well as documentation slightly unclear. The final prototype simulates one of four workstations (Map–Workstation), with a 5-10 year implementation, depending on the development of the selected technologies.

Mesh Experience

WITH: sven and fabi · USED: VVVV, Roland VG-99 · fastcompany–article

Mesh Experience is a visualization, responding to live guitar performance in realtime. Parameters effecting visualization include a circle of 48 points - equaling the tones of a guitar - which surround the performer, note for note. Notes get assigned to a position around the guitarist according to their pitch, and the distance from the performer depends on the note’s velocity. Relying on the volume and intensity, each tone remains at a certain amplitude or reverts. Bendings are expressed by a twist of the whole circle. To get a point of view of the whole song or jam, the mesh keeps it all together by connecting every remarkable tone.

The Wellington Art Series

USED: AE, microphones, cameras, arduino, gps modules, garage band, maya, workshop

Early 2013, i had the pleasure to study abroad in the windiest capital in the world, Wellington. It was great to get to know a different approach to design, as well as work on shorter projects were you are forced to realize quickly. I took classes in 'Audio Visual Space', '3D Modelling and Animation' and 'Physical Prototyping'. Excerpts of my studies are ID – a geometric audio-reactive visualization using diptych format in various ways. Originally showcased with two projectors on a diptych setting. A sweet 3D animation after 4 weeks into Maya. 'Careful with that axe Eugene' – a tactile audio book which inhabits author and story. 'HEMFRAIN' makes the way home visible by using a mobile light. It is based around the simple idea that wherever you are in the world, there is always another place out there that is important to you and you have a relationship with.

500 Milestones

USED: Processing, GoogleDocs

In 2004, The Rolling Stone Magazine published 500, a list called “Greatest Songs of all Time.” My aim for this project was to recreate this list as an interactive data visualization, telling the descriptive story of this piece in music history. The original list was compiled based on votes by 174 western musicians, critics and music industry figures. In addition to this initial data, I created further parameters such as band name, year of recording and genre. The dynamic slider allows the exploration of every listed song by rolling over it. With every movement, additional information is shown aside.

AMA Instruments

WITH: stellar kommunikation USED: PS, HTML/CSS

When i was interning at stellar, i had the opportunity to work closely with a local client. We were approached with a Wireframe of a 19''–rack gas chromatograph – a system for continuous monitoring of organic compounds in air and gaseous samples. The product is characterised by their analytical performance and reliability and are used world-wide for process and environmental monitoring applications as well as in modern laboratories. Our task was to transform this wireframe into a functional and easy to use interface of 800x600 px that fits the corporate design.

Let’s create together

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